Last month on Search Engine Land, I talked about how manual link building isnt going away in 2016, despite some predictions otherwise.
In my post, I explained how links, a strong signal within search, also provide further marketing value by:
Establishing online connections.Tapping into new audiences.Creating more inroads to your site.Building brand equity.
When you miss out on links, you miss out on marketing.
Of course, youre not missing out on anything if you arent actually linkworthy. Link building is going to be a waste of time if you havent properly invested in your site bycreating linkable assets that are relevant and valuable to your audience. Link building is part of a larger marketing cycle, and it comes last in the process.
But what if youre a massive brand, and you need a large-scale link campaign? Assuming your site is worthy of links and promotion, how do you scale something as manual as manual link acquisition?
By scaling human effort.
[Read the full article on Search Engine Land.]
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
About The AuthorAndrew Dennis is a Content Marketing Specialist at Page One Power and a Staff Writer for Linkarati. As a Staff Writer at Linkarati Andrew gets to explore the ever-changing and exciting world of SEO on a daily basis. When hes not writing about link building and SEO, youll find him attending and/or watching live sporting events. Andrew remains confident that he will see a Detroit Lions Super Bowl victory before he dies.
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